BBVA Wallet.

Client

Tribal

Location

Spain

Work

UX, Art Direction, Visual Design.

Team

UX designers, Digital art director, Project manager.

Launch website for BBVA Wallet product, a BBVA app that lets users make payments with their mobile phone, as well as managing their credit cards and transactions. The client briefing stressed two essential aspects: we had to design a very visual, advanced tool, and at the same time simple and clear, to make navigation easier while building up trust with users.

01.UX & Visual design: simplicity and clarity.

In order to begin the project design, we focused on the needs of the website user: to access the product information and advantages in an easy and simple way. Therefore, both the visual approach and the browsing experience had to be clear and direct, seamless.

02.Friendly browsing & Smooth interactions.

The product characteristics and user typology required an advanced approach, providing dynamism and flexibility to the browsing and enriching the user experience. From this point of view, we defined the design of interactions to be subtle, relaxed and innovative, all at the same time.

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